Research has shown that customers buy more products and services from brands they trust. Online radio shows can help build your credibility and make you an authority in your industry.
If you've ever listened to a podcast, you know if feels like you are sitting in your living room listening to a friend. When you podcast, people can hear what's in your heart. Let them hear your passion on the subject, inform them, and hopefully they'll find you very entertaining as well (we can help you with that).
If you've tried conventional advertising, many times you're just reaching the same audience over and over again. Using the podcasting platform, you'll have the opportunity to be heard in front of new markets and demographics. In the end, the goal is to help you bring more traffic to your website and more potential customers to your list.